Social strategy + brand storytelling for travel entrepreneurs, brands and destinations.

I help travel founders and teams get clear on what makes them different, find the right words for it, and turn it into social content that actually feels like them.

SERVICES

If you’ve got a strong idea but struggle to explain it clearly (without rambling or sounding like everyone else), this is for you. We’ll shape what you want to be known for and put it into words that feel like you.
Perfect if:
- 💡 People don’t instantly get what you do
- 💡 Your website/IG bio feels a bit vague
- 💡 You’re changing direction or evolving your offer
- 💡 You want messaging that sounds like a human, not a brand template
If your story is there but social still feels like “what do I post?”, this is where I help. We’ll turn your positioning into content ideas, formats, and a plan that makes showing up online feel simple (and actually fun).
Perfect if:
- 🤳 You’re posting consistently but it’s not really landing
- 🤳 Content takes forever because you don’t have a system
- 🤳 You want to show personality without forcing it
- 🤳 You’ve ever said, “I’m bad at talking about myself” or “I don’t know what to say without repeating myself.”

Interested in getting a quote for a project? Send me an email (and check out this quick guide to freelancers’ rates).

— Katalina Mayorga, Founder and CEO of El Camino Travel

“From the outset, Kayla didn’t just grasp the El Camino tone – she elevated it.”

— Harry Williams, Cofounder of Pluto Travel

“Kayla was quick to grasp our brand's point of view and tone of voice and always comes up with great ideas that are on-brand whilst pushing into new areas at the same time.”

— Megan Ryder-Burbridge, Founder of Sororal Travel

“It’s not often that I get to work with someone who truly gets it—gets me—and understands my vision. Kayla was that person. Is that person!”