Services

I help travel founders and teams get clear on what makes them different, find the right words for it, and turn it into social content that actually feels like them.

Take a look at the packages I offer and send me a message about which one you’re interested in.

  • Best for:
    If you know what you do, but struggle to explain it clearly (without rambling or sounding like everyone else).

    This is for you if:

    • People don’t quite get what you do straight away

    • Your website or IG bio feels a bit… off or unclear

    • You’re evolving your offer and need to rework how you talk about it

    • You’re tired of sounding like everyone else

    What this is:
    We’ll figure out what you actually want to be known for, what makes you different, and how to talk about it in a way that feels natural and confident.

    This is about getting out of your own head and turning your ideas into something other people instantly understand.

    What you get:

    • clear positioning (what you’re known for)

    • what makes you different (without sounding generic)

    • messaging you can use across your website + socials

    • a stronger, more confident way of talking about your brand

    Investment:
    From £1,200

  • Best for:
    If you know your story, but social still feels like “what do I post?”

    This is for you if:

    • You know what you do, but don’t know how to turn it into content

    • You’re posting, but it feels inconsistent or a bit all over the place

    • You overthink what to post and it ends up slowing you down

    • You want a clear direction so showing up feels easier (and more like you)

    What this is:
    We turn your positioning into content ideas, formats, and a simple plan so you’re not guessing every time you show up online.

    What you get:

    • content pillars based on your story

    • repeatable content formats (so it’s easier to create)

    • a bank of ideas and hooks

    • a simple plan you can actually stick to

    Investment:
    From £1,500

  • Best for:
    If you want ongoing support shaping how your brand shows up on Instagram.

    This is for you if:

    • You want support beyond a one-off strategy

    • You like the ideas, but need help actually shaping and refining them

    • You want your Instagram to feel consistent without doing everything alone

    • You’d rather have someone guiding things than guessing week to week

    What this is:
    I stay involved month-to-month, helping guide your content, refine your ideas, and keep everything consistent.

    This isn’t about churning out content. It’s about making sure what you’re putting out actually reflects your story and connects with the right people.

    What you get:

    • ongoing content direction

    • feedback and refinement on posts

    • support shaping ideas and formats

    • regular check-ins

    Investment:
    From £1,200/month

    I only take on a small number of ongoing clients.

  • Best for:
    If you want honest, specific feedback on your Instagram and a clear idea of what to do next.

    This is for you if:

    • You want honest feedback on your Instagram (not generic advice)

    • You’re not sure what’s working and what’s not

    • Your content feels a bit unclear or inconsistent

    • You want clear next steps you can actually act on

    What this is:
    A proper deep dive into your Instagram. I look at how you’re showing up, what’s working, what’s not, and where things are unclear or inconsistent.

    What you get:

    • profile + positioning feedback

    • what’s working / what’s not

    • clear suggestions to improve your content

    • content ideas + direction to move forward

    Investment:
    £200–£350

— Katalina Mayorga, Founder and CEO of El Camino Travel

“From the outset, Kayla didn’t just grasp the El Camino tone – she elevated it.”

— Harry Williams, Cofounder of Pluto Travel

“Kayla was quick to grasp our brand's point of view and tone of voice and always comes up with great ideas that are on-brand whilst pushing into new areas at the same time.”

— Megan Ryder-Burbridge, Founder of Sororal Travel

“It’s not often that I get to work with someone who truly gets it—gets me—and understands my vision. Kayla was that person. Is that person!”

— Katalina Mayorga, Founder and CEO of El Camino Travel

“What truly sets Kayla apart is her thoughtful approach to travel writing. She delves deep, ensuring her narratives respect and reflect the diverse viewpoints of the local communities.”