Strategy + Management
Pluto brought me on to lead their Instagram presence with a focus on improving engagement and building a stronger connection with their community. I developed a content strategy that felt relatable, playful and aligned with their brand voice—while staying rooted in clear, measurable goals. My focus included:
Developing a tailored Instagram content strategy aligned with Pluto’s goals, tone of voice and target audience
Increasing engagement through relatable, timely content—mixing shareable graphics, interactive stories and community-led ideas
Managing the content calendar and coordinating deliverables across the team to ensure consistency and flow
Creating content, including graphics and captions
Tracking results and refining the strategy to continue growing engagement over time
Client:
